Friday 27 May 2011

The first museum in the world to lift marketing the concept

The first museum in the world to lift marketing the concept

As if to establish itself as a location for cultural tourism and the arts, Ubud is now a museum of modern marketing. This is the first museum in the world to lift marketing the concept.

Inaugurated by the father of modern marketing Philip Kotler today, Friday (5/27/2011), the museum is located at Jl Raya Ubud, it has two floors. The first floor contains 3.0 treats modern marketing materials with modern technology. Then the 2nd floor is filled by paintings, sculptures and other art objects from Ubud.

With modern technology, modern marketing techniques are applied to 3.0 or the company's top leaders can be enjoyed by visitors. We can browse their marketing tips and tricks via a tablet computer connected to the tv screen.

The museum also provides a mini theater at levels 1 and 2 to play movies that are related to marketing and Ubud. Especially on the 1st floor, also provided nan comfortable couch to break visitors.

"You are the (people of Ubud-red) is the best example of humanity," said the man who was aged 80 years.

Marketing 3.0 to add the element of the human spirit, in addition to products and services. Marketing is not just a matter of good products, satisfactory service, but the marketers also have a good spirit.

Kotler also realized the importance of this museum. "Our whole family are willing to 15 hours of flying from Chicago to here to inaugurate this museum," he said.

Kotler joint project between the foundation, the kingdom of Gianyar, Indonesia Hermawan and marketing leaders are expected to give Kertajaya enlightenment in the world of marketing Indonesia. Marketing is not only oriented to sell, sell, and sell.

"This is where we straighten out misconceptions about marketing people," said Herman Kertajaya on the same occasion.

The development of this museum could reap Kotler protest reaction from various circles. They even created a group rejection in a number of social media.

(Gah / ape) (detik)

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